What are the guidelines?

Positively, recent times have seen companies and brands broaden their range of possible models used to promote their products or services.

A demand for plus size, petite, and classic models has mirrored the movement of body positivity, and in turn dispelled the dominance of what was the typical girl next door look that female models had to meet. 

This said, some areas of the women’s modelling industry have cause to maintain a set of common standards, such as high fashion models usually measuring at least 5’7’’ tall. Moreover, clear skin, healthy hair, and defining features are often also major factors within the industry.

What you need to know

In exactly the same way as male models, female models must know their market, and hone their look to fit this mould to a tee. Maintaining a particular set of goals, values, and credentials can be a sure-fire way of rising within the industry while continuing along a reputable and self-laid path.

Female models must also know the odds of success within these particular niches. Those who are uncompromising and have an in-depth understanding of the niche they aim to market themselves towards stand the greatest chance at success.

Finally, the age old saying of failing to prepare rings true once again within the female modelling industry. Ensuring that an individual has a high quality portfolio, and has dedicated time and effort to practicing certain expressions and looks, are crucial in standing out from other candidates within what is a highly competitive job market.

How Online Models can help

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